We are often approached to consult on brands that are intended to be presented predominantly online, and this golf magazine was going to be released exclusively online.
We wanted to create a banner shapped logo that would maximise the space available in the header space of a website or in banner advertising. The bright colours are meant as a break away from traditional golf websites that are literally all green.
The inclusion of the city scape in the background of the trees on the course represent the difference between the customers of Golf Up North and the stereotypical golfer.
